NAVAS NK; PROF R RAJESH. Analysis of barriers in implementation of omni channel strategy. International Journal of Advance Engineering and Research Development (IJAERD), [S. l.], v. 6, n. 5, p. 181–191, 2019. Disponível em: https://ijaerd.org/index.php/IJAERD/article/view/4252. Acesso em: 8 jul. 2025.