A STUDY ON FACTORS INFLUENCING PURCHASE INTENTION OF CONSUMERS TOWARDS TWO WHEELERS

Authors

  • Joseph Antony M.tech, Industrial Engineering and Management, Department of Mechanical Engineering, RIT, Kottayam
  • Dr CibyThomas Associate Professor, Department of Mechanical Engineering, RIT, Kottayam

Keywords:

purchase intention, two-wheelers, factor analysis

Abstract

Purchase intention is a plan to purchase a particular good or service in the future. Manufacturers must be
aware of the purchase intention of consumers in order to produce and position their product in a highly competitive
market. Two wheeler automobile market of India is one of most competitive market in the world and also has emerged
into one of the largest automobile market in the world. Purchase intention of consumers depends on several factors. This
study aims to explore the factors influencing the purchase intention of consumers towards two-wheelers.

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Published

2017-05-25

How to Cite

Joseph Antony, & Dr CibyThomas. (2017). A STUDY ON FACTORS INFLUENCING PURCHASE INTENTION OF CONSUMERS TOWARDS TWO WHEELERS. International Journal of Advance Engineering and Research Development (IJAERD), 4(5), 626–631. Retrieved from https://ijaerd.org/index.php/IJAERD/article/view/2311

Issue

Vol. 4 No. 5 (2017): Volume 4 Issue 5 May 2017

Section

Articles