Impact of Motivational Factors on Commitment among Generation Z Employees in Telecommunication Sector of Sri Lanka

Abstract

The purpose of this research is to assess the impact of motivational factors on commitment among the
Generation Z with respect to the telecommunication sector of Sri Lanka. Employees are the best asset for any
organization and making young talent to be committed to work has become the key challenge for many organizations.
Researchers and Employers mainly has focused on developing the millennials. Nevertheless, time has come to focus on
post millennials – Generation Z, the next generation workforce. Hence, what motivates them, how they feel about
commitment becomes an important learning for all organizations. A survey was conducted with the sample of 308
employees representing Generation Z working in the telecommunication sector Exploratory Factor Analysis, Multiple
Regression and Structural Equation Modeling were applied to analyze the relationships of these variables. Salary,
Belongingness, Self-esteem and Challenging Job were found to be significant to develop job satisfaction and
commitment among the Generation Z employees. However, there was no significant impact of job satisfaction to the
relationship between motivational factors and commitment.