AN ENHANCED TECHNIQUE TO IMPROVE THE PAGE RANK BASED ON IN-LINKED WEIGHTAGE OF WEB GRAPH

Abstract

The World Wide Web crops new exciting challenges for information retrieval as the volume of information on
the web is rising speedily. Search engines show a vital role in information retrieval on the World Wide Web. Search engine
optimization is a strategic procedure to take a web page in best search results of a search engine. Search Engine relates to
the action of optimizing distinct WebPages or the whole website to make them friendlier to obtain greater ranking in the
search queries. All the key search engines such as Google, Yahoo, Ask, Bing, etc. rank web-pages based on certain factors
that affect its ranking. This research is based on the extension of standard Page Ranking Algorithm by using the weightage of
In-Linked web pages. In this proposed research, the weight is distributed on the basis of popularity of linked web pages
rather than evenly dividing to all the out linked pages. In this paper, a new enhanced page ranking algorithm known as ILW
(In-Link Weightag) Page Rank Algorithm is discussed, in which the weightage of In-Linked web pages are used to calculate
the rank of the web page.