Sri Lankans’ Acceptance of Facebook in Healthcare: A test of UTAUT with Social Influence & Perceived Credibility in the context of Private Hospitals in Colombo

Abstract

This study assesses the authenticity of Unified Theory of Acceptance and Use of Technology (UTAUT)
(Venkatesh, 2012) with independent variables Social Influence and Perceived Credibility with regards to Sri Lankan
multi-specialty tertiary care hospitals. People living in Sri Lanka, who access these private healthcare institutions, for
their needs are being identified, as the target population of the research and the Conceptual Model is investigated with a
sample frame of 461 respondents. A Likert scale of a five- point questionnaire has been utilized as the equipment to
gather data. The regression examination underscored the associations separated in the speculative model of the
exploration. In this way, the hypotheses are substantiated, by highlighting the relationship among heralds and dependent
variable affirmation. The constructs, which are majorly dependent to build the acknowledgment level of social media,
were sifted, to take organization decisions.