The Impact of E-Marketing on the Marketing Effectiveness in the Arab bank in Jordan

Abstract

The main focus of the study is to evaluate the impacts of online advertising on the customer relations in the
context of The Arab Bank in Jordan.
Main research questions include; what are the different e-Marketing strategies that companies use improving marketing
effectives; case study of Arab Bank in Jordan?, what is the impact of online adverting as a tool of e-marketing on customer
relations in The Arab Bank in Jordan and what are the key success factors towards utilizing e-Marketing in improving
marketing effectiveness in the Arab Bank in Jordan ?A secondary approach that involves review of literature is used in the
study. Various e-marketing strategies used include; email marketing, social network marketing, official websites and online
advertising websites. Also, the key impacts of online advertising as tool of e-marketing on customer relations include;
enhancing customer retention, attracting new customers and building loyalty. Key success factors include; identifying and
attracting target market population, customer engagement, translating e-marketing to sales, performance measurement and
developing adequate infrastructure and employee expertise to support e-marketing. Key implications of the findings include
facilitating the decisions making process of companies such as Arab Bank in Jordan while designing and implementing emarketing program.