Paper Details

Web usage mining is the research area of web mining to discover usage patterns and behaviors from webdata (clickstream, purchase information, customer information) in order to understand and serve e-commerce customersbetter and improve the online Business. The rapid e-commerce growth has made both Business community and customersface a new situation. Due to intense competition on the one hand and the customer's option to c hoose from severalalternatives, the business community has realized the necessity of intelligent marketing Strategies and relationshipmanagement. This type of web mining allows for the collection of Web access information for Web pages. This usagedata provides the paths leading to accessed Web pages. Web Usage mining allows companies to produce productiveinformation pertaining to the future of their business function ability. The usage data that is gathered provides thecompanies with the ability to produce results more effective to their businesses and increasing of sales. Usage data canalso be useful for developing marketing skills that will out-sell the competitors and promote the company’s services orproduct on a higher level. It will also help-full to e-businesses whose business is based solely on the traffic providedthrough search engines.

Dimpal visani, “An Integrated Approach to collaborate Web usage mining and Business Intelligence for recommendations in e-commerce”, International Journal of Advance Engineering and Research Development (IJAERD), Vol. 2, Issue 11, pp. 120-125, November 2015.